Investing in the Future of Coffee: Join Us on the Eastern Coffee Roasters Journey
- Eastern Coffee Roasters
- Jun 27, 2024
- 3 min read

At Eastern Coffee Roasters, we are driven by a passion for delivering freshly roasted, high-quality coffee while supporting our local community and building a sustainable business legacy.
As we embark on our exciting journey, we invite potential investors to partner with us in realizing our vision. Here’s a comprehensive look at our business plan and how we plan to achieve our goals.
Phase 1: Launching Our Online Store (March 2024)
Our journey begins in March 2024 with the launch of our online store www.easternroasters.com, offering a wide range of freshly roasted coffee beans, limited edition and seasonal products, and essential coffee accessories. This platform will enable us to reach coffee enthusiasts nationwide who value fresh, small batch roasted coffee delivered directly to their homes.
We plan to build brand awareness through grassroots marketing strategies, community engagement, and special promotions to attract initial customers. Our commitment to roasting coffee at the time of order ensures that every bag of coffee we sell is as fresh as possible.
Phase 2: Opening Our Flagship Retail Location (Q3 2024)
In the third quarter of 2024, we will open our flagship retail location in Cheney, Washington. This store will serve as a central hub where our community can gather, enjoy our high-quality coffee, and learn about our unique roasting process.

The flagship store will be funded through a combination of revenue from our online store, business grants, and investor support. The grand opening event will feature in-store promotions and special offers, creating excitement and drawing customers to our new location.
Phase 3: Expanding Our Reach (2024-2028)
Our vision extends beyond a single store. Starting in the first quarter of 2025, we plan to open a second retail location, followed by the opening of a new store each year. By 2028, we aim to have a total of five retail locations, each generating an estimated annual revenue of $250,000. Along the way we may acquire additional retail locations through acquisitions and look at any opportunity as they come up. The revenue generated from acquisitions isn't included in our projections below this would be considered additional new revenue.
In addition to our retail expansion, we will continue to grow our online business, projecting an annual revenue of $125,000. This brings our total estimated gross annual revenue to $1,125,000 by 2028.
Phase 4: Wholesale Revenue Channel Expansion (2024-2028)
To further diversify our revenue streams, we will expand into the wholesale market by 2026. Our target wholesale partners include local cafes, restaurants, and specialty food stores seeking high-quality, freshly roasted coffee for their customers. In June 2024 we secured our first wholesale account with Cheney Conoco, at this unique convenience store and gas station you can buy Eastern Coffee Roasters 12oz bags of our single origin or popular blends.
We will develop a comprehensive wholesale program, optimize our supply chain, and create marketing materials specifically for our wholesale clients. Our dedicated sales team will focus on growing this revenue channel and managing relationships with our wholesale partners.
Why Invest in Eastern Coffee Roasters?
Quality and Freshness: Our unique selling proposition is our commitment to roasting coffee at the time of order, ensuring the freshest possible product for our customers.
Community Engagement: We are dedicated to supporting our local community through initiatives like our 'Buy and Bag Send a Bag' campaign, which provides coffee to U.S. military troops.
Strategic Growth Plan: Our phased expansion strategy, combining online sales, retail locations, and wholesale channels, is designed to maximize revenue and build a strong brand presence.
Financial Projections: With each retail location projected to generate $250,000 in annual revenue and the online store contributing $125,000 annually, we estimate a total gross annual revenue of $1,125,000 by 2028.
Join Us in Brewing Success
We invite you to join us as an investor and partner in this exciting journey. Your investment will help us accelerate our growth, expand our reach, and bring high-quality, freshly roasted coffee to more customers. Together, we can build a legacy of quality coffee and community engagement.
For more information about investment opportunities, please visit our website or contact us directly. Let’s brew something special together and make a lasting impact in the coffee industry.
Call to Action: Interested in investing? Visit Eastern Coffee Roasters or contact us at contact@easternroasters.com to learn more about how you can be part of our journey. Together, we can create a thriving business and a community of coffee enthusiasts.
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